DIGITALBRILLIANT teams up with Sparta Township

  • December 12, 2018

DIGITALBRILLIANT teams up with Sparta Township for Website Relaunch



For Immediate Release
Contact: John Incantalupo,, 973-664-7640

Sparta, NJ, December 12, 2018  Digital strategy consulting firm, DIGITALBRILLIANT, has been selected by Sparta Township to redesign and relaunch its website, content, social media channels, and digital strategy, which will be continuously managed by the firm.

“We are delighted to partner on such a meaningful project, crafting a digital presence for our hometown, where Margaret and I met as children over 45 years ago,” said John Incantalupo, DIGITALBRILLIANT Partner.

DIGITALBRILLIANT LLC partners, John & Margaret Incantalupo

DIGITALBRILLIANT LLC partners, John & Margaret Incantalupo

The redesigned website went live on Friday, November 16, and includes a simple modern layout, streamlined navigation, and state-of-the-art security and speed.

DIGITABRILLIANT’s approach to website design and strategy is user-centric, utilizing best practices while maintaining an aesthetically pleasing look and feel.  The new website is fully responsive on mobile devices and tablets, as well as on any desktop.  Early analytical data show that approximately 60% of the website traffic is from mobile user access.

The current Township Facebook page will also be refreshed, and will include content from the website.  Additionally, DIGITALBRILLIANT has taken on the development of two new channels for the Township — its Instagram and Twitter pages.

Website visitors can find regularly-updated content, including news and announcements, which are configured to rank highly in search engine results in order to extend reach beyond the borders of the Township.

“Residents will have access to vital information regarding town activities, events, public service announcements, and meetings — while visibility to those outside the Township, such as new homebuyers, real estate agencies, and relocation services spreads the word about our wonderful Township, “ said Margaret Incantalupo, DIGITALBRILLIANT Partner.

Residents will maintain the ability to pay certain bills on the Township’s platform, and the new website will provide a fresh approach and new systems, including online fillable forms, to be expanded in the near future.  The Township Calendar is interactive, and allows residents to save meetings and events to their own personal online calendars.

“We are pleased to be partnering with DIGITALBRILLIANT on the design of our new website. From the outset they have worked to make the launch of this project as seamless as possible and the results reflect that effort,” said William Close, Township Manager. 

“I am in love with the Township’s new website,” said Mayor Josh Hertzberg, to a crowd assembled for a presentation of the site to the Sparta Chamber of Commerce.

To learn more, visit the Sparta Township website and join the Township’s social community on Facebook, Instagram, and Twitter.


About Sparta Township

Sparta Township was established in 1845, and now has a population of nearly twenty thousand residents.  Sparta is located in Sussex County, in Northern New Jersey. To learn more about Sparta Township and its programs, please visit the new website at


DIGITALBRILLIANT is a full-service digital strategy and marketing firm. Services include customized website design, email marketing, and social media strategy and management. The husband and wife team of over 30 years behind DIGITALBRILLIANT, John and Margaret Incantalupo, demonstrate to clients every day what commitment really means.

More information is available at