Meet our Partners

This team of 30 years will demonstrate what commitment means!

John Incantalupo


“Our goal is simple: To create a framework for optimizing your business model, whether that be winning an election, or winning with your business or organization.”

John is the Founder and Chief Strategist of DIGITALBRILLIANT, serving political candidates, businesses and nonprofit organizations. John is passionate about using digital tools, technology skills and talents in a way that brings about positive change for people and communities, companies and organizations.

John has contributed his experience and insight to numerous electoral campaigns in New Jersey and New York, both judicial and political, and business online footprints. John has a successful record of optimizing clients’ social media footprints, customer engagement and brand recognition and SEO results.

By combining his extensive technological skills with his love of entrepreneurship, politics, technology and community John is able to provide his clients with their optimal customer focused digital strategy.

His skillset includes : Digital Strategy for Electoral Campaigns, Business, Advocacy and Events. Certified NationBuilder Expert. Consulting in Online Fundraising and Finances, Political/Non-Profit Web Development, Online Image for Politicians, Email Campaigns for Outreach and Fundraising.

John studied Business Management at City University of New York.

Margaret Incantalupo

Founder/Data Scientist

“Conversion rates over traffic, authenticity over selling, and measurement over guessing. A great analytics dashboard will keep you apprised of your performance.”

Margaret Incantalupo is a Co-Founder and the Data Science Expert at DIGITALBRILLIANT.

Margaret’s passions for technology, entrepreneurship, statistics and computer programming make the move to digital strategy a natural fit. Her background in mathematics, statistics and computer programming including app development enables DIGITALBRILLIANT to utilize data analytics and usable metrics for their clients in order to optimize the effectiveness of their customers’ digital strategy campaigns.

Margaret’s career includes positions in Actuarial Science, Application Development and over 20 years of teaching college level mathematics, statistics and computer science courses.

Margaret studied Mathematics and Computer Science at Mt. St. Mary College and has a Masters degree from Marygrove College.